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What is a sustainable website and why the web must be green too

There is a long and ever-evolving and expanding list of requirements and recommendations (search engine optimization, accessibility, GDPR compliance, etc.) that are worth paying attention to when developing websites and online services .

It is probably only a matter of time before respect for the environment and sustainability are also made mandatory in the above list .

But how can a website be “green”? What does it mean to develop an eco-friendly website? And why is it important for the web to be sustainable too? Read on to find out.

Why is it necessary to make the Internet “greener”?

In recent years, measures taken to reduce or even offset environmental impacts have become a constant topic in most economies bc data india and, above all, in everyday life.

This data is certainly not surprising, considering that, day after day, we are witnessing a real “migration” of more and more activities from offline spaces to digital spaces.

Furthermore, we are increasingly using digital, online and innovative tools to carry out daily activities , such as shopping, organizing trips, communicating, managing deadlines and entertainment.

The incredible amount of data flow needed to carry out our daily activities is provided by server farms that are “sprouting” like mushrooms all over the world: according to an analysis by the International Data Corporation, the amount of data produced by humans and machines in 2020 was over 60 zettabytes, or more than 60 trillion gigabytes.

Given their current operations and growth, by 2025 these data centers alone will be responsible for one-fifth of global electricity what training should a social media manager have? consumption , accounting for well over 3% of global CO2 emissions.

By 2040, emissions from digital archives could reach 14%. Yet the green turn for the internet is slow in coming …

What makes a website sustainable and green?

Reasoning within the confines of a broad definition of sustainability , the Sustainable Web Manifesto summarizes the guidelines to follow in six points.

To minimize the environmental impact, it is important that the Internet is:

  • clean (based on renewable energy);
  • efficient (using less energy and material resources);
  • open (available and able to give the user control over their data);
  • honest (not misleading);
  • regenerative (providing a bosnia and herzegovina leads service that supports human and planetary growth);
  • flexible ( available to everyone in space and time ).

When designing a new website, the most important goal to achieve is for users to be able to find the content they are looking for in the most efficient way possible , thus avoiding unnecessary page loads and the associated traffic.

Furthermore, when developing a web project, it is necessary to think long-term, so that you can work immediately using formats, technologies and supports that will not become obsolete for years , in order to avoid frequent alterations and modifications that are superfluous, but costly from an environmental point of view.

Furthermore, it is important to make thoughtful use of web images , materials, visual animations and videos , as well as to optimize their size and loading as much as possible, thus leading to a significant reduction in the need for resources needed to display formats or media that are too heavy.

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