This powerful little piece of code is the gateway to all sorts of useful information. Using the pixel, advertisers can identify:
Which pages on their site Facebook users visit
If they purchase a product
Which buttons they click
If they fill out a form to become a lead
And much, much more
Advertisers can then serve lithuania phone number data ads to their website visitors on Facebook using the information they collected.
If they watch a video
I am sure you are aware that privacy regulations are becoming stricter than ever before. But rest assured. Facebook’s technology (Meta Conversion API) allows three platforms to edit templates and send emails advertisers to retarget without cookies.
That’s the gist of how remarketing works… I mean, retargeting? Wait, which one is it?
Retargeting vs. remarketing
Retargeting or remarketing? How are they different? The answer – they’re the same thing. Retargeting and remarketing refer to the same general activity of serving ads to users who visited your website.
You might hear Facebook refer to this practice as retargeting, while in Google Ads, it is called remarketing. Terminology is, btw, not the only difference between Google and Facebook ads. But, generally speaking, these terms can be used interchangeably.
How much does retargeting on Facebook cost?
The cost of your Facebook retargeting campaigns will depend on a few factors. You can estimate some of these factors, like the size of your audience and esperanto leads your website conversion rate, right inside your Facebook Ads account.
Retargeting Audience
Other variables, like the quality of your ad content, will be unknown until you test your ads.
