Web traffic is vital for any site on the internet, even if an online store has excellent design and functionality. Attracting traffic to your website is part of the job of positioning SEO , SEM, social networks, among other areas and cannot be . What is web traffic? Web traffic or website traffic is the number of users who visit a site in a given time, usually per day, month or year. What are the types of web traffic? The types or channels of traffic are into 5 main categories: Organic traffic : They are users who visit the website from the search results, in other words, from the positioning in Google . Paid traffic : These are users who came to the site by clicking on an advertisement on the Internet, advertising agencies use Google Ads to create advertising campaigns on the Internet.
Social networks can become a traffic
Acquisition channel when you create content that is really useful, unique and that people want to repost. Direct traffic : These are users who want to go directly to the site and do not make a query on Google . They enter the web address in the browser bar or click a saved bookmark. This Yahoo Email List is a small percentage, but it speaks to the loyalty of the audience that returns to the site. Referral traffic : These are people who make a visit through links on other sites. Increasing referral traffic is useful not only for sales, but also for web positioning . When search algorithms detect that several external sources link to a site, then they consider that it contains valuable information that has been “recommended”. How to know the traffic of a page? There are paid or free services that allow you to check site traffic.
The tool par excellence is Google
Analytics , since it provides information and indicators such as Bounce Rate or Conversion Rate. Usually, digital marketing agencies carry out a constant analysis of the traffic of their clients’ sites through payment tools that allow you to register different websites in a single account EE Leads and record historical data. Why do you to analyze web traffic? Currently, it is essential to understand the number of each type of users and their behavior on the site (who visits, how often, what they do on the pages This will help to evaluate the organic positioning among others; In addition, it allows you to adjust the marketing strategy on time.
