It is good practice to examine the main pages proposed by search engines for a specific search query! to glean many valuable elements to replicate or improve on your site:
- which contents are rewarded : what they talk about! what terms they use! what related topics they address! what multimedia elements they present on the page (videos! podcasts! images! galleries! tables! infographics! etc.).
- How the contents on the page are organized ! even visually.
- By also looking at Google Suggest – that is! related searches by users compared to the search entered on Google – you can easily identify other doubts searched by users on a certain topic. This immediately offers you great help in composing the outline of a macro-topic.
If you analyze the pages of other websites that Google proposes as the best results in tools such as SeoZoom or Semrush! you will discover a series of evaluations on topics and keywords that can give you a starting point.
I remind you that both of the tools mentioned provide some free features! so there are no excuses!
Organizational Theme – Planning
The classic scenario includes:
- A great initial enthusiasm in the writing and publishing phase.
- A subsequent pause in the copy self employed database phase: “ we have published a lot in these weeks! we can dedicate a moment to something else ”
- The break is getting longer and longer…
- The burst of pride: we start writing again! but perhaps through the intern on duty (with no experience in writing for the web) the drafting of some articles.
- We are stopped from publishing permanently.
In many cases! you then move directly from phase 1 to 6.
The problem is always organizational and planning : the activity of maintaining the website along multiple fronts (design! security! content) is a truly central part of the online marketing strategy that passes through the company’s branches! but its big problem is that – unlike pay per click! for example – “it is a long and dutifully written and verbal communication skills patient sowing”! which does not usually produce immediate fruit.
And this leads to quickly downgrading this precious activity ! which instead should be planned! entrusted not to those who are totally ignorant of these issues! and valorized with adequate investments.
The ABC of your content marketing (for the more theoretical ones)
Let me take a step back again: before even thinking about explaining the basics of your topic! benchmarking and planning the work of editorial content! it can be useful – for the more “mystical” – to think about the more theoretical and value-based aspects of your reality .
Keeping the following concepts in mind cuba leads can help you better personalize your content! what you tell (even content on social media! via newsletter! etc.). There is not necessarily an SEO value! let’s be clear.
Perspective – why is a topic important to you? What do you want to tell about it! how and for what purpose?
For example! we want to talk about digital marketing because it is what we do for a living! because it forces us to always stay up to date and informed. And we do it with a practical approach! easily applicable to the many realities of our readers.0
