This is a specific type of PR campaign. Influencer marketing is based on collaborations between a brand and influential personalities on social media. Influencers have built up a virtual reputation based on their knowledge, lifestyle or values. With this, they generate a community of followers who inspire trust in them. Collaboration with them therefore opens up the possibility of reaching new audiences.
Influencer campaign
Sometimes the name, colours and even the values associated with the brand are also modified. The aim of this type of marketing campaign is to generate an updated perception of the company and attract new market segments.
Brevo has recently carried out a rebranding campaign. The “Sendinblue” brand was born in 2012 as a platform focused on email marketing. In 2023, it has transformed into “Brevo” to position itself as a comprehensive CRM platform with various tools for companies to connect with their customers.
Quality is better than quantity
This is an important principle in marketing, but even more so in this type of campaign. You should look for influencers who sincerely recommend your product, even if there is a formal collaboration agreement with them.
These types of marketing campaigns invite users to take the initiative and get involved in creating and sharing brand-related content. User-generated chinese overseas asia database content can include photos, videos, reviews, etc. Typically, rewards are offered to users to incentivize their participation.
User-generated content marketing has great potential to generate a sense of community around a brand and, in this way, create an emotional relationship with the audience.
Eight examples of successful marketing campaigns
Coca-cola: Masterpiece
This drink is often included among examples of successful marketing campaigns. This brand aims to reach a broad target audience and to do so chooses marketing actions that appeal to the recipients’ motivation. In other words, it uses messages in which the emotional component predominates.
Its most recent marketing campaign, launched in 2023, is “Masterpiece.” The message is based on the world of culture and the ad takes place in a nick blanchette i work here museum: a work of pop art comes to life and transforms into a Coca-Cola bottle. In this way, the brand refers to its history, which spans more than a century. The campaign is continued in other media such as billboards and the soft drink bottles themselves, always with references to well-known works of contemporary art.
Swedish company IKEA has launched a marketing campaign with the slogan “Build a better life for yourself.” This is a powerful message that conveys positive emotions to the public. The ads highlight the importance of the home as a reference point for coping with major life changes.
The two spots in the campaign refer to actions be numbers with a social or sustainable impact: reusing household items, in one case, and sharing with neighbours, in the other. The voice of the presenter reflects well-being and that is the key to the advertising campaign.
