8. Break your bias
Implicit bias in your wording can inadvertently deter diverse candidates. Here are a few areas to be mindful of while you write.
Consider capping your qualifications
Women often feel they need to meet 100% of qualifications to act on a job description, while men typically apply after meeting 60%. And requiring a four-year degree can limit the amount of diverse applicants or applicants from non-traditional career paths.
To avoid discouraging oman phone number data applicants who feel they need to meet every bulleted requirement, start with the core skills of the job, such as:
Writing skills
Social media experience
Customer service and crisis communication skills
Understanding of analytics
Organizational skills
Beyond these, think about reimagine the role of social in your business presenting additional skill sets as “preferred” or as those you can help develop and grow.
Avoid gendered or age-limiting language
One study shows that women were less likely to feel like they belonged in a job position with masculine-coded words—think ninja, aggressive, competitive.
Another study argues that companies advertise social media jobs with traits typically associated with women—e.g., flexible, emotional management and sociable—which has contributed to social media roles becoming increasingly feminized and reinforced a gender gap in the tech world.
Be mindful of your word choice
review your writing to identify if your language could deter certain age groups. And use the Gender Decoder tool to find gender biased words in your job description.
Write a social media manager job description and find someone amazing
First impressions matter.
Your job description is one of the first phone number germany chances you have to impress candidates as much as you hope they impress you.
These tips will equip you
create a job description that shows your candidate who you are.
what to expect and how you can help them grow.
Of TikTok’s 1 billion monthly active users, about 20% have 20,000 followers or more. That means roughly 196 million people have significant followings.
on the app—a figure that indicates the creator economy is maturing and expanding.
