Focus on impact and value, not just tasks
“One common mistake I see in social media job descriptions is a list of tasks vs. the value of the role,” says Samuels.
Social media managers often feel undervalued. Show you’re different by illustrating the value this person will bring and the impact they’ll make.
Elysium Health mentioned that their new hire will grow their young social channels
A screenshot of a social media manager job description that describes the ability to grow new social media channels for the company.
>Language like “your impact” or “Where we need your help” like Allbirds has in this social media manager description lays this out explicitly.
Screenshot of a job posting nigeria phone number data that indicates .a where we need help section to show applicants how their work will have impact.
Here at Sprout
our job descriptions include a timeline of how the new hire will grow and the impact they’ll make. through their first year, clearly illustrating expectations, what success looks like and responsibilities.
A screenshot of a Sprout job 29. social media quickstarter (constant contact) posting that shows how a candidate will grow in their first year at Sprout.
Avoid fluffy titles
Social Media Ninja. Community Wizard.
The social media world is full of fluffy titles that can downplay the work your new hire will do. Being called a “wizard” removes the hard work that will be required from the conversation, replacing it instead with “magic.”
4. Include growth opportunities
If you want to attract great talent, you phone number germany should also try to keep great talent.
>Considering that 41% of workers feel like they don’t have a clear path for advancement, offering development resources is a great place to start.
This social media job description
Grammarly prioritizes how they plan to grow their new team members, company culture and benefits.
A screenshot of a job description specifically listing how the company will help their employee grow.
While asking yourself how this person can help your channels grow, don’t forget to also ask: How can
