Every company, to a greater or lesser extent, is susceptible to facing problems with its reputation due to some internal or external problem. From poorly designed positioning to a customer who did not have a pleasant consumption experience, everything can become a problem. It is at these times that you […]
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If in the pre-pandemic period consumer behavior was guided by events, commemorative dates or other interests, in 2022 the story changed a little. The Covid-19 pandemic, which for a long time kept us at home and in front of a computer screen, caused our habits to change drastically. However, today, […]
Team Oriented Consulting, for example, connects marketing and sales teams to collaborate and share results. It is essential that companies know that marketing and sales are two sides of the same coin. Marketing is responsible for attracting potential customers by generating content and creating strategies that bring in more leads, […]
To make money, you need to stand out and appear to the right audience. One of the most traditional and safe ways to do this is through programmatic media. But do you know what programmatic media is and how to use it for the benefit of your company? We answer […]
In the fast-paced world of digital marketing, gaining more relevance on social media is essential to stand out from the competition and achieve success. With millions of users connecting daily, social media offers a powerful platform to boost your brand, increase audience engagement and drive more traffic to your website. […]
With the growing presence of social networks in our lives, it has become imperative for companies to understand how to use these platforms to gain more visibility and relevance. And it is at this point that the Bowie Agency, the main digital marketing agency, can help optimize your business on […]
Creating content is an essential task for anyone who wants to have a digital presence and attract their audience. However, you need to think about how to create the ideal content for your audience so that it is effective and generates results. In this article, we are going to share […]
Digital marketing trends for point to significant changes in how companies approach their customers and how they connect with them. Digital marketing strategies are constantly evolving, and companies that want to stay relevant must be aware of these trends and adapt their approaches accordingly. One of the top digital marketing […]
In the world of content, defining metrics in Digital Marketing actions to measure results is essential and provides valuable insights into campaign performance, allowing adjustments and optimizations to achieve better results. In this article, we’ll explore the importance of defining metrics in your digital marketing actions and how to choose […]
In the dynamic scenario of digital marketing, integrating marketing and sales actions is essential to boost your business growth. The convergence between these two areas allows for a more effective strategic approach, increasing lead generation, customer conversion and, consequently, the company’s success. In this article, we will explore some essential […]
