Essentially, your goal is to show up for any variation of inquiry when searchers are looking for information. And as you gain more rankings for these variations, your topical authority and likelihood of ranking for the main “head keyword” rises. At TopRank Marketing, we use keyword glossaries and topical maps […]
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Identification, qualification and recruiting Finding the right influencers based on social data among other sources is much easier with a tool made for that purpose. Followers can be faked, so digging into more details to validate influencers is just as important. Finally, collecting enough information to initiate a relevant and […]
CMOs need to develop their storytelling skills to argue the benefits of a long- and short-term goal balance. After all, without upper-funnel activities like brand building, there won’t be a bottom of the funnel to market to. Diversity, equity and inclusion is a major focal point It’s clear that diverse […]
His two ironclad rules: Never settle for commodity content, and never write anything you wouldn’t want to read. t, soul, guts and rhythm. Josh is also the once and future Pundamonium Pun Slam champion, a stand-up comedian and storyteller, and is getting pretty good at electric guitar. His only weakness: […]
