Do you know the basics of link building, but struggle to get a campaign off the ground? This advanced guide will show you how to do that—fast. Link building outreach can be broken down into three tasks: Finding prospects Finding contact information Sending emails Most of the information you read online is focused on that last part: sending emails. But if you’ve ever done blogger outreach before, you’ll know that the real bottlenecks occur when finding prospects and contact information. Get those right, and sending emails is easy. In this actionable tutorial, we’ll focus on How to Start make the first two parts of the process more efficient. And we’ll also talk about how to systematize, automate, and scale your outreach.
Let’s dive straight in
Before we do anything, we first need to choose a type of campaign to run. To keep things simple, let’s opt for a guest posting campaign. Before I lose you, let me just company data say that I know guest posting is far from exciting. It’s boring, and it’s old news. The reason I’m using it to demonstrate this process is because it’s a straightforward example. I’ll explain how you can apply it to other link building strategies later. Ready? Let’s go. Step 1. Finding prospects The first piece of the puzzle is to abandon the usual approach of using Google to find prospects. Don’t get me wrong, Google is excellent for finding prospects for all types of campaigns, but it’s a massive bottleneck when speed is the aim.
How to Start extract
Results, bulk-check SEO metrics with a third-party tool, and, well, it just takes too long. So instead, we’ll use Ahrefs’ Content Explorer. Content Explorer EE Leads is a searchable, filterable database of around a billion web pages. Now, what we’re not going to do here is use search operators to find “write for us pages”—even though it’s possible with Content Explorer. Content Explorer stores pages in many languages, but we only want English pages because we’re doing outreach in English. People who’ve written content in another language might not be able to read our outreach email. Content Explorer stores live and dead pages.
