Once your social media posting schedule has matured and you have a backlog of posts to analyze, it’s time to dive into your social media metrics. Learn what worked, what didn’t work, and what you should change moving forward.
Looking at individual platform analytics dashboards is a good place to start. As you scale your marketing efforts, consider investing in social media analytics software to compile all of your engagement data for you.
Try HubSpot’s social media analytics software for free.
As you analyze your bops and flops, link it to your company’s bottom line.
How many leads did you earn? How many of those leads turned into sales? How much money did you spend on paid social media versus how much revenue did you generate?
Here’s a guide on measuring social media marketing ROI to help you answer these questions.
The bottom line: align your content with your goals. If you’re not sure where to start with setting up your social media goals, we cover that here.
Tracking your analytics.
Pro tip: Create an analysis tracker in your calendar for stakeholders who want to stay abreast of how well your social media content is performing.
Add a tab that shows clicks, views, engagements, and other metrics you plan to track to deem your content a success. Tracking analytics can be as simple or detailed as your team prefers.
For a full list of metrics to track and tools to do it, take a look at this year’s Ultimate Guide to Social Media Analytics.
Recommended Reads:
- The Ultimate Guide to Social Media Analytics
- Best Social Media Analytics Tools for Marketers
- How to Create a Social Media Report
Now that you know how to use a social media calendar template, here are 10 of the best options for marketers.
Social Media Calendar Templates
1. HubSpot’s Free Social Media Content Calendar Template
If you don‘t have time to create your social media content calendar from scratch, start with HubSpot’s free social media content calendar template.
Featured Resource: Social Media Content Calendar Template
This calendar has everything you need to italy telegram data plan your social media content, coordinate campaigns, grow reach and engagement, scale posting schedule, and boost productivity.
Our template includes everything you need to scale your social media marketing efforts. You’ll gain access to:
- Social Media Content Schedule: See each of your individual posts and draft individual messages and images for each one.
- Monthly Planning Calendar: See your upcoming social posts for the month in a user-friendly, big-picture format.
- Content Repository: List out all of the content you’ll be sharing with your followers, from blog posts to offers to website pages.
- Platform-Specific Tabs: Plan out your updates for each specific platform, including X, Facebook, LinkedIn, and more.
HubSpot Social Media Content Calendar Template Tutorial
In the following subsections, I’ll show you how to fill out each of the tabs in this template — X, Facebook, LinkedIn, Instagram, and Pinterest.
Step 1: Review the “Monthly Planning Calendar” tab.
The “Monthly Planning Calendar” tab is christmas greetings 2024 written for companies a snapshot of your monthly social media campaigns. It‘ll help you coordinate with other stakeholders and keep all the moving parts in order. Here’s what it looks like:
There are three sections to note when you edit this template.
First, the color-coding key. Each united kingdom cell number color represents a type of content or campaign you might coordinate, like ebooks, webinars, blog posts, or product launches.
Though only some of these might be relevant to you, they’re just the beginning of what you may want to include here — so be sure to add and remove categories that align with your own types of content.
