I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know indonesia telegram data what never changes? The need for content creators to be crystal clear on their assignments.

One of the simplest ways to achieve this is to write content briefs.

→ Free Download: Creative Brief Templates

Don’t be deceived, though: Even though a content brief is simple, it’s still important to get it right.

Table of Contents

• • What is a content brief?
  • Importance of Content Briefs
  • Elements of a Content Brief
  • How to Write a Content Brief

What is a content brief?

A content brief is a short document — if you can keep it to a page or two, everybody will be happy — that’s a guide or blueprint for creating content.

The specifics will vary depending on the kind of content you’re creating and who the brief is for, but it should anticipate and answer top-level questions about content, format, communication, and so forth.

If you manage freelance writers, a content brief will be a lifesaver for both you and your writers — and that’s only a slight exaggeration. Your content briefs will describe exactly what’s expected of the writer, including any required subheadings, target word count, and deadlines.

If you work on a project with multiple the best alternatives to mailchimp are partners at multiple organizations, a simple content brief will give everybody a single source of truth.

Content Briefs vs. Creative Briefs

Although they sound similar, content united kingdom cell number briefs and creative briefs serve different purposes. A creative brief outlines a campaign, and may include more extensive messaging, deliverables from multiple contributors, and other details that give shape to the entire campaign.

A content brief focuses on a specific piece of content — my examples below are for written content, but you could use the same elements to create a content brief for videos, podcasts, or anything else you’re producing. If you’re using software like Content Hub, a brief will be the foundation for each piece of content.