The challenge is complicated! because it requires acting in both quantitative and qualitative terms. How to do it? Which levers to act on? The focus in trying to pursue these apparently opposite objectives is on the effective monitoring of the users’ search intent! in a precise and timely manner .
If you can intercept the multiple search intentions of users and! for each one! provide complete! detailed and specific information for each need! then you can aim for quality and quantity! through the various digital marketing channels (social! natural traffic! paid traffic! email marketing! marketing automation! etc…)
Well yes! there are not only Social or only Google: it is a marketing goal that can be pursued in different ways! the limit is your imagination. Even via Social you can be effective! but of course if we talk about “user searches”! Google is the way! both through natural traffic! and thanks to Google Ads.
Get requests and contacts from Google
In short! when we talk about “getting requests and contacts from Google”! there are two ways available: natural web traffic! from search engines! and paid traffic! through Google Ads. Let’s look at both in detail.
That is! with natural traffic: it means bc data singapore setting up a precise content architecture! but not before having meticulously studied what exactly the users you are trying to bring to your site want. Their particular needs! the problems to be solved quickly! beyond the more strictly SEO and positioning issues.
I am referring to the 3 phases “informational! transactional and navigational”! recently replaced in Google theory by the phases
Matching user search intent with a content development strategy for your site
DO – would be the transactional intent: the user wants to complete a certain action (send a request! purchase an item! etc).
In this nice article by Sistrix! the search intent is analyzed well! which can start from 3 main questions:
- Can I provide the most appropriate content based on the user’s search? Those who search for women’s shoes online will available social commerce channels generally look for an e-commerce site or a price comparison site; it is more difficult for a blog to provide the most appropriate content for the user’s intent. Therefore! it is good practice to observe Google’s results pages to understand which pages are the first results! and how they are structured.
- Does it make sense to receive clicks for that specific search query? In our previous example! targeting visits from people looking for very simple information such as the license plate of a specific city makes little sense (KNOW SIMPLE). This information is usually already provided in Google SERPs! without esperanto leads the user having to click anything.
- What kind of content can I use to earn my spot for that search? The Google SERP is increasingly diverse and includes informational snippets! Maps information! YouTube videos! images!
From this it is clear that “bringing visits just for the sake of it” makes no sense. Better to have a few visits! but well focused on the intents of the users that are of your commercial or strategic interest.
