Anyone – companies! influencers! brands! ordinary users – will have come across the famous “link in bio” sooner or later! often written in the captions of various posts on Instagram. What does it mean? How is it used? How to see a link in Bio on Instagram? Today we review a basic and very practical topic! but one that offers many more marketing opportunities than it seems at first glance: managing links on Instagram.
What does Link In Bio mean?
Back to basics: Instagram does not allow links to be posted within post captions! making them unclickable unless they are included in the bio.
But what does “link in bio” mean?
When we talk about “bio” we are talking about the short text present on every Instagram page! under the image and the user’s name! before the photo gallery. There! and only there! it is possible to insert a clickable link.
How to see the “link in bio” on Instagram?
Click on the name of the profile you are interested in and go to its home page: there you will find the link! at the top of the screen! under the profile photo.
The choice made by the giant “Big F” was bc data america probably extremely thoughtful until October 2021! given that before that the Swipe-Up function in stories was only available for profiles with more than 10k followers. Subsequently! probably given the success of the platform! the Swipe-Up function was made available to all users. Not only that! it is possible to insert real clickable graphic elements similar to buttons with the desired link.
The reference to the links is generally found in different textual forms:
All these calls to action help the user to click on the link in the Instagram bio! which can become a very valuable landing page…
How to Improve Your Instagram Bio
Over the years! Instagram has changed its interface several times! adding features that have changed the habits of users who populate the platform. Those who manage a professional account! however! are always torn about how to best use the short space available to tell about themselves.
Here then appears the cascade of emojis! special characters! contacts! tags to other accounts! various CTAs… but the real problem always remains that “link in bio” which we will talk about shortly.
The important thing is undoubtedly to best represent the subject of the account and insert precise indications! perhaps adding a claim the ability to develop community-building strategies that can represent it worthily. There is no shortage of irreverent cases on the use of the Instagram bio: here is an example regarding the Netflix Italia account ( @netflixit ) that personalized its bio with a typical expression of amazement on the occasion of the release of the film Ultras on the streaming platform.
How to add more than one link in bio
Once the bio is set correctly! we will surely have put in the appropriate field the link that best represents us. Here comes the problem: we have various online resources that deserve to be linked. Other social accounts! personal website! professional website! YouTube channel! portfolio! e-commerce products! blogs! etc… all links worthy of note for our followers and for our marketing objectives!
In the case of a business! you may need cuba leads to insert links to various websites! landing pages! promotions! and so on .
Without forgetting the world of blogs: it may be necessary to insert the link in the bio to your blog! to the most important articles that we want to highlight ! but how can we do it without necessarily having to choose?
