According to findings from the UK and Ireland edition of the Sprout Social Index™, hiring social media talent is the #1 challenge facing European social media teams today.
A ranked list of British and Irish social media teams’ biggest challenges. Hiring experienced talent takes the top spot.
Thanks to the growing role of social media in Europe, hiring has become increasingly competitive in the region. Here are the average salaries social marketers can express in countries throughout
Europe, according to Glassdoor:
United Kingdom: £33,426
Germany: €47,152
France: €37,377
Spain: €32,163
How much do social malta phone number data media managers make in different industries?
When it comes to social, some industries seem to outperform others.
It may be due to audience engagement or content creation opportunities
Whatever the case is, that social performance is often reflected back in a social media manager’s earning potential.
Zippia segmented their social media manager salary data by industry and found that professionals working in:
Technology can expect an average salary of $76,786.
>Manufacturing can some tips for successful email marketing campaigns expect an average salary of $71,841
Finance can expect an average salary of $68,394
Retail can expect an average salary of $68,247
How much do social media managers make based on experience?
Social has officially been around long enough for us to observe long-term social media manager career trajectories. That means there’s new data on what marketers can expect to make as they gain more experience.
Rachel Karten, social media consultant and author of the Link In Bio newsletter, surveyed 1,000 social marketers to analyze compensation trends. Her research found that:
Social media professionals with 1-3 years of experience make an average salary of $56,605
Social media european leads professionals with 3-5 years of experience make an average salary of
How much do social media managers make by gender?
Gender pay disparity is a persistent issue in marketing.
where the overall average pay gap for full-time workers is a whopping 12.6%.
These discrepancies also exist in the world of social. Karten’s Social Media Compensation Survey looked at average salary by gender and found that:
Men receive an average.
salary of $78,989
Women receive.
an average salary of $71,223
Non-binary individuals receive an average salary of $63,536
How much do freelance social media managers make?
Keeping that cash flow up starts with setting the right fees.
