That we are living in a bombardment of news and marketing actions focused on social issues, no one doubts. Almost every day, there is a new campaign from a brand that takes a brand’s stand on a cause: LGBT rights, feminism, racism, among others. But how do Brazilians see this situation? Real engagement or opportunism? A poll carried out by Propmark revealed that 56% of Brazilians do consider brands’ positioning on social issues before making a purchase. More than half of respondents (62%) believe that it is right to boycott or consume products from companies.
As they take a stand on a cause
Already 18% of respondents point out that they did not consume a brand if it omits on a relevant issue, is exaggerating or being radical. Tied for third place, 10% of readers believe that “cause-motivated Security Commodity Brokers Email List shoppers should expect and demand that brands take a stand on issues that are relevant to them” and “when forming an opinion about a brand, consumers should give more credibility to what they hear from family, friends, and co-workers rather than experts and celebrities.” Feminism and brands The poll also revealed that almost half (45%) of those who responded consider that brands.
Use feminism opportunistically
Taking advantage of the moment to reach the public and do not recognize the movement as a social transformer. Already 19% of readers believe that marketing cannot ignore or diminish the claims EE Leads of the feminist movement when it points out or denounces some kind of disrespect. Soon after, with 18.38% of the responses, are those who claim that the approaches are superficial because feminism is still treated as an acceptable and palatable cause while the issues are more complex and profound than that. Already 16.91% believe that beauty brands deserve to be highlighted for.
