From this it is clear that “bringing visits just for the sake of it” makes no sense. Better to have a few visits! but well focused on the intents of the users that are of your commercial or strategic interest.
Also because following up on numerous requests that are not “in the right conversion phase! that is! with users ready to act”! leads to a waste of energy that should not be underestimated. And many small businesses simply cannot afford it.
Targeting user search intent with paid advertising campaigns (Google Ads)
With paid traffic! that is! paying to show your ads to an audience that is looking for the very products or services you are offering.
Google Ads has launched in recent years bc data india a whole series of types of campaigns! ads and extensions that exploit Google’s Artificial Intelligence and the enormous amount of data at its disposal. The analysis of the infinite combinations and variables allows Google to segment users in an extremely effective way! understanding their needs and at what level (and type) of research they are. For example:
>> Smart Shopping campaigns ! which show a product photo with price (automatically) to people who are already well into the purchasing decision-making process and are approaching the DO stage. See also the article “ Google Shopping: how it works and how to sell online effectively ”.
Google technology helps a lot! but the human touch is always fundamental: advertising texts must always precisely articulate their value proposition for the need expressed by the user ! but it is not enough. Both the campaigns (in every single part of them) and the landing pages must be constantly refined and optimized to have good quality scores that – in a virtuous circle – allow to keep the costs for interaction with users lower on average selling on social media with pinterest and to overtake the competition in the auctions for visibility on Google Ads.
The long and winding paths of lead generation
According to Mary Ellen Coe of Google! in car insurance the time it takes for a user to request a quote/purchase is on average 100 days! and includes up to 220 moments of digital contact ! including browsing various online sources! forums! searching for advice! reading reviews! contacting social channels! exchanging information and various requests.
Therefore! understanding where the various users are positioned during these long journeys! what they are looking for in the initial phases esperanto leads and what in the final phases! becomes crucial for any activity. In super-synthesis!
- Study the keywords searched by users at various times! or even more extensively the key topics and related topics (DO! KNOW! KNOW SIMPLE! VISIT IN PERSON! WEBSITE)
- Prepare landing pages in different versions (A/B testing)! to touch and answer all the key information points of the users in the key moments (mainly DO! which is the final moment! but also VISIT IN PERSON or WEBSITE)
