Find and target your social media Focus Your audience to get started. Share relevant, valuable content and information build audience trust and engagement by sharing relevant and interesting content, and audiences will naturally turn to you as a valid source of information and knowledge. The bc parks instagram account does this well. The organization uses instagram to share information, tips, and insights into what’s happening across the province’s extensive roster of parks. Keep citizens engaged would you ever attend a dinner party and sit there silently, not joining in the conversation? Obviously not, and social media is no different. Government officials, lawmakers, and government accounts need to engage with their audiences by replying to messages, joining conversations, and answering questions.
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Remember that social media is all about creating community. So ask questions, create opinion polls twitter has a great feature that allows you to do this. And respond to comments from your followers you never know whether your response will change a voter’s mindset. You can even repost content posted by your constituents as a form of engagement.
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You can bridge the gap between citizen engagement and crucial online communications and manage all of your social media messages in one place. This includes: private messages and dms public messages and posts on your profiles dark and organic comments mentions emoji reactions and more. The all-in-one agent workspace makes it easy to track the history of any individual’s interactions with your social accounts across platforms, giving your team the context needed to personalize replies add notes to individual constituent’s profiles EE Leads inbox integrates with salesforce and Microsoft dynamics handle messages as a team, with intuitive message queues. Task assignments, statuses, and filters track response times and cast. Metrics book a free demo plus, inbox comes with handy automations.
