The most important facebook ads news of the last year. Advertising, online advertising message stay up to date on facebook advertising changes! Advertising on facebook is constantly changing and updating! For advertisers it means being constantly updat on the most recent . Facebook ads news, which concern sponsorships. And the business manager, the professional platform, separate from facebook. From which to manage all advertising campaigns! In 2018 there were many changes: advertising in facebook and instagram . Stories, the creative compass, the video creation kit, the reintroduction. Of targeting tools for some professional categories, previously block or the new pixel.
Sponsored within stories
Advertising was also affect by the change in the algorithm. Which increas the visibility of organic posts. From private individuals, penalizing corporate new database content! A company that wants to be notic in users’ fes must necessarily use advertising . Spots and always be inform about all changes! Sponsor within stories the inclusion of sponsor ads in stories is one of the great. Facebook ads innovations of 2018, which has retain . Its success even at the beginning of 2019! It couldn’t be otherwise, given the huge following of the stories on facebook . And instagram, which are a great opportunity for companies that. Want to increase their visibility!
Facebook Creative Compass
The choice to position sponsor content in stories . Is made when creating the ad group: unless you choose automatic. Positioning, suggest by facebook, you will be able EE Leads to position. The promos on facebook and instagram or on just one social network. Facebook creative compass facebook’s creative compass. Is an advertising campaign evaluation tool, which makes a priction . On the future performance of the campaign. It works with machine learning and gives a rating to the adverts, which can be high, mium or low. This judgment takes into account elements. Taken from the platform, such as creativity, identification of the target,
