Does your company have a defined corporate identity? If you don’t know what this is about, here we will explain what it is and why it is important that a graphic design agency is in charge of preparing this material. Any product, service or company in the world is related to a color, logo or image. Have you noticed? This is thanks to the graphic design that has become elemental for everyone’s success. Within all this there is a fundamental element called the corporate identity manual, this document is generally made by professionals from a graphic design company who analyze your brand and ensure that it carries the correct message to the end customer. This document is made up of elements.
such as brand logo colors icons
Images and fonts. From here, for example, a web design company can know where to place your logo on the site, what colors to use and what typeface is appropriate to use. Therefore, a corporate identity manual is a design guide, this represents a reduction in costs and time. Why hire a graphic Canadian Pharmaceutical Email List design agency? What happens when you visit a franchise restaurant? Even if you are in another city and the menu is tropicalized by local preferences, you will feel that it is the same establishment as always, this is precisely because everything is based on a corporate identity manual.
Following these established graphic
Design guidelines will make your company’s presence established and constantly improve through trust. Let’s see some direct benefits of having this manual well established thanks to a graphic design company : Brand strength: The brand image is established in the corporate identity EE Leads manual. If you currently have a logo, but no corporate identity manual, you are likely to use that logo in different sizes for the same purpose, which can lead to problems in the long run. Can you imagine having a different logo on your website design ? No! Presence: Executing a manual to the letter will make the public recognize your elements and form a concrete idea about your company.
