Color is one of the most important factors in marketing and branding. Target’s red and white bull’s-eye logo and Starbucks’ hunter green/black/white color combination are unmistakable—it only takes a second for our brains to recognize these brands. Business signage is one Choosing a of the first things consumers see, which makes the color scheme you choose crucial. Your signage must capture the attention of potential customers and inspire the desired feeling in just a few seconds.
One study concluded that business
Managers can effectively make use color to calm customers, improve executive data their mood, and even reduce customers’ perceptions of wait times. 1 While not everyone reacts exactly the same to different colors (personal preferences, cultural differences, and upbringing all influence our reactions), some general rules do apply. Here are the common associations of different colors: Red: Energy, strength, excitement, passion Orange:
Confidence, cheerfulness, friendliness Yellow: Happiness, vitality, optimism, warmth Green: Harmony, vitality, tranquility, growth, health, wealth Blue: Trust , strength, dependability, masculinity, calm Purple/Violet: luxury, royalty, creativity, imagination Pink: sweetness, femininity, love, sensuality Black: luxury, sophistication, uniqueness White: neutral, peaceful, pure, airy, Innovation, Balance Now that you understand our association with different colors, the challenge becomes choosing the right color scheme for your signage.
Here are some things to remember Choosing a
Choose a Contrasting Color Scheme No matter who your audience is, your signage needs to be easy to read, and contrast is crucial in this regard. For example, light yellow print on a sky blue background is difficult to read and unlikely to attract attention. Choose to use dark graphics and text on a very light background, such as black/dark on a white background. A black background with white graphics and text also works well. The goal is to choose colors with strong contrast.
Know Your Audience Consider your audience when choosing colors, fonts, and graphics for your signage. Are you selling a product or service aimed at men? female? children? Is your target audience primarily EE Leads Millennials, Generation X, or Baby Boomers? Couple or single? If your audience is mixed, choose color combinations, graphics, and font styles that will appeal to the broadest audience.
