Tech Insider is Business Insider’s technology news division! and they publish unique science and tech explainer videos that don’t require sound. This one uses cool visuals to break down a complicated concept.
The animations used in this video draw attention in busy social media feeds and work with the captions illustrate the story! step-by-step.
What I like:
- Uses animations to simplify complex concepts
- Answers common questions
- Step-by-step visual storytelling
- Attention-grabbing visuals
Pro tip: Start with a common question your audience has! then break down the answer into clear visual steps.
4. Refinery29
Refinery29 publishes creative lifestyle germany telegram data inspiration videos! such as the hairstyle demonstration video here. It uses bright colors to attract attention. Bright colors help this video pop out to viewers against the lighter-colored Facebook News Feed! YouTube homepage! and other socials without sound to rely on.
What I like:
- Bold! bright colors that pop in social feeds
- Pro tips format builds authority and trust
- Under 15-second format for maximum engagement
Pro tip: Use color strategically to stand out in predominantly white/light social media feeds! and leverage recognizable names in titles for immediate context.
5. BuzzFeed Video
BuzzFeed publishes videos on a variety of different topics. This one is popular at for a couple of reasons.
First and foremost! it’s funny.
Emotion is a useful tool in advertising! and content that incites positive reactions! such as laughter! drives engagement. To communicate humor without sound! the content has to be highly visual! and Buzzfeed keeps content easily skimmable — even if you can’t hear what they’re saying.
What I like:
- Humor-first approach
- Simple! clear concept
- Easily digestible format
Pro tip: Keep concepts simple – if you what is the way out of this situation? can’t explain your video’s premise in one sentence! it might be too complex for silent viewing.
6. NowThis
NowThis News! a social media united kingdom cell number outlet! only produces video content —a neat way to get the news! if you ask me. NowThis publishes video news segments that work with or without sound! and the captions and video content work together to show and tell viewers what the story is all about.
What I like:
- Headlines that create emotional impact
- Captions and visuals work together seamlessly
- Strategic use of shock value for engagement
Pro tip: (surprise! concern! curiosity) in your headlines – NowThis found that negative headlines often outperform positive ones.
