Brand positioning is one of the first phases to be addressed in the launch of a BRAND . It is in fact a fundamental action in every marketing Brand positioning strategy and although often neglected! brand positioning helps companies to differentiate themselves and to conquer a space in the mind of the buyer.
What is brand Brand positioning positioning?
Let’s start by saying that brand positioning or brand positioning is the process of differentiating a brand from the competition with the zalo database aim of generating a unique perception in the mind of the consumer. We can therefore say that it is the set of activities that the company implements in order to influence the perception that consumers have of a brand or a product. therefore derives directly from your USP Unique Selling Proposition .
The ultimate goal of is to create a unique perception of your company in the minds of users ! it allows you to clearly define your differentiating elements and is one of the actions of your marketing strategy .
Why define your?
Too often the companies I speak to do not how to make money on twitch know the positioning of the brand (I do not deny that many times it has also been confused with the brand identity! perhaps by assonance) or even worse! even if they know it! they believe it is something that only large companies should deal with. And this is precisely where the error lies! the smaller we are !
The Competitive Advantages of Differentiation
The smaller your company is ! the more lack data it operates in a local market where it competes with other companies that offer similar products! the more important it is to know how to position itself correctly . Branding means helping customers clearly identify the specialization of your company and consequently identify you as the leader in that particular market sector. As a result! when they think of a specific product! your brand will come to mind.
