Email allows you to reach a wide range of audiences at a relatively low cost compared to other channels, allowing you to build long-lasting relationships with your customers and potential customers.
It is accessible
Most of the time, the reason a customer. Does not buy a product or service again. Is because they have forgotten that it exists.
This channel allows you to create a flow. Of reminders so that when the customer is. Ready to buy a product or service similar to. The one you offer, your company is their first choice.
Immediacy
Emails are an excellent channel for announcing news and promotions instantly and when needed.
Mass mailing
The advantage of email marketing lies in its high scalability. This refers to the fact that emails can be sent to a large number of recipients.
The image of email marketing campaigns has been affected by the frequent sending of worthless emails to people who have not requested to receive these messages. Keep in mind that for email marketing to be more successful, your database must be up to date and must be a list of contacts who have previously agreed to receive emails.
To avoid this, we recommend including a overseas chinese database permission-based or double opt-in system, so that recipients can voluntarily subscribe to your emails. This way, you will have a database that is really interested in receiving your messages.
Types of emails for your marketing strategy
Marketing emails can be promotional, informational, or serve a specific purpose in the buyer’s journey.
Promotional emails
Email marketing campaigns are used to promote special offers, new product launches, branding, and downloadable content such as ebooks and webinars. A campaign can consist of 3-10 emails sent over several days or weeks.
Promotional emails have a clear call to action – CTA for short. The CTA represents the specific action you want the reader to take, whether it’s visiting a karen divina marketing director page on your website or using a coupon to make a purchase.
Depending on their use, these are some ways in which emails can be categorized:
Manually sent emails
Manual emails are sent when necessary, according to the pace of your business. And they can have different objectives such as:
- Newsletters typically feature news from your company .
- Email marketing campaigns are more be numbers focused on marketing and sales. For example, to communicate offers for Mother’s Day, special offers for the holiday season, the launch of a new product, etc.
