Brevo and Sendgrid include the SMTP server in all their pricing plans, including the free one. This means that the transactional emails you send will be included in the overall monthly sending count . You will not incur any additional costs for this service. You will simply have to worry about selecting a plan that includes automation.
Like the two previous platforms, Mailjet also offers the SMTP server in the free version and the other plans. However, marketing automation is only available with the Premium plan. In the table, we indicate in parentheses the prices for sending transactional emails by integrating the Mailjet API on your own server and, without parentheses, the rates for standard sending from the platform.
Platforms with SMTP server charged separately
Mailchimp and ActiveCampaign have separate chinese overseas america database pricing plans if you need to set up an SMTP server for transactional emails, the rates for which are listed in the table. Therefore, for these platforms, the rates in the table are an additional cost to the pricing plan you have chosen.
However, both platforms offer free demo versions for sending transactional emails:
- Mailchimp: demo with 500 transactional emails
- ActiveCampagin: 100 test emails per month
Example 5: Using marketing automation in your strategy. Which platforms offer this functionality in their monthly plans?
*Two plans available, the most basic has automation limited to Customer Journeys.
It has been mentioned before that transactional emails are a marketing automation practice. Marketing automation scenarios are based chris janssen management consultant on sending an automated email to a contact when they perform a specific action or when certain conditions are met.
This is very common, for example, in e-commerce stores. When a user spends a certain amount of time on a product category page, it is possible to automate the sending of a personalized email with offers from that category.
Most automations are transactional emails that require specific settings (for example, a customer has not confirmed their email address in the last 48 hours).
The platforms analyzed include automation in the following plans:
- Brief: Automation limited to 2000 contacts in the Free and Starter plans . For higher volumes, use the Essentials plan.
- Mailchimp : In the free version , only the preview of automations is available. With the Essentials plan, you can set up customer b2b phone list journeys, while with the Standard plan, you can set up all automations.
- Mailjet – Marketing automation is available with the Premium plan .
- ActiveCampaign: All plans include automation.
- Sendgrid – The free version, limited to 6,000 emails per month and 2,000 contacts , includes automation. However, if you need to use automation beyond these limits, the basic paid plan won’t work for you. You’ll have to upgrade directly to the advanced plan.
