Identify the holidays and events you’ll be participating in. Note any future campaigns you may have planned around the big calendar events.
- Holidays: Consider both national holidays and fun holidays. Create a holiday post or a paid social campaign — the possibilities are endless.
- Events: Attending an event, conference, or webinar? Share it on your social media channels! Let your audience know that you were there and summarize what happened.
- Campaigns: Campaigns can apply to holidays or to launches of your products. For example, if you have a new product coming out in June, then you’ll want to strategically promote that on social media for weeks.
You should plan for each upcoming event with at least a month’s advance notice.
Pro tip: You don’t need to create a campaign for every single holiday. Most marketers in the U.S. plan for three main seasons: Winter/end-of-year holidays, Black Friday, and Halloween.
Recommended Reads:
- Social Media Holidays for Your Content Calendar
- Top Marketing Holidays of the Year, According to Marketer Data
- The Ultimate Guide to Social Media Marketing Campaigns
- Social Media Campaign Ideas to Try
6. Determine a social media posting schedule.
It’s time to get into the most useful part of your content calendar: the posting schedule.
We recently surveyed 1000+ social media marketers to get their take on the best times to post on social media. Here’s a quick overview of the best times to post on each platform based on our findings:
- Pinterest: 12:00 p.m., 6:00 p.m., and 8:00 p.m.
- LinkedIn: 9:00 a.m. – 5:00 a.m.
- Facebook: 9:00 a.m. – 10:00 a.m.
- Instagram: 7:00 a.m. – 8:00 a.m.
- YouTube: 3:00 p.m. – 4:00 p.m.
- TikTok: 10:00 a.m. – 11:00 a.m.
- X: 9:00 am – 4:00 p.m.
My opinion? Find your best time.
Despite the ample amount of research on the best posting time, there’s no one-size-fits-all solution for posting times. For example, Sprout Social says the best time to post on Instagram is between 9 a.m. and 1 p.m., and Hootsuite says 9 a.m. is the best time overall.
These differences don’t mean anyone is israel telegram data wrong; they just serve as a reminder that you must tailor the times you post content to your own business and audience.
Pro tip: To determine your schedule, take a look at our research for each social media platform. This will give you a good sense of the best practices for posting. Then, compare that to the bandwidth on your team and the goals you want to achieve to come up with a schedule you can test.
The goal of a social media calendar is to create and publish a sustainable stream of content for your audience. It’s a marathon, not a race.
Recommended Reads:
- The Best Times to Post on Social Media
- How Often to Publish on Social Media for Business
- When Is the Best Time to Post on Instagram?
- Best Times to Post on YouTube
- Best Time to Post on LinkedIn
- When to Post on TikTok
7. Set up UTM tracking.
One of the most important parts of a social media calendar is actually the part you don’t see — tracking. And the easiest way to track how your social media content is performing is to use UTM parameters.
Yes, this is the second time I’ve mentioned UTM parameters, but for good reason! Can you imagine the nightmare of manually sorting through your campaign traffic to determine where each viewer came from or who engaged with your content?!
I don’t want to do that, and I imagine you don’t either.
UTM codes are simple to set up and use. Once you’ve implemented them for each link on your social media posts, you can review your social media content metrics.
Pro tip: Are you a professional or enterprise user of HubSpot Marketing Hub or Content Hub? Take advantage of the UTM builder natively available on the platform.
8. Schedule posts using a social media tool.
Manually publishing all of your content 29 free christmas greetings for whatsapp would be overwhelming at best and impossible at worst. A scheduler will become your best friend.
I recommend integrating your united kingdom cell number social media calendar template with a social media management tool (we’ll go through a few options shortly.) This will help you schedule posts well before publication, limiting manual work.
Pro tip: HubSpot’s social media management software allows you to schedule and publish posts to Facebook, X, LinkedIn, and Instagram and it’s free for everyone. Try it out!
