- Even someone who is reasonably savvy with online content management systems can learn to use Shopify for day-to-day management functions in an hour or so.
The backend (the “behind the scenes” for managing products! orders! inventory! images! etc.) is very simple and clear: to be clear! much more immediate than WordPress! commonly reported as a positive example in terms of ease of use.
Statistics dashboard
Very convenient: quickly summarizes sales with professional and simple graphs! best-selling products! e-commerce conversion rate! etc. These are parameters that are also found on Google Analytics (if Advanced E-commerce tracking is set up correctly).
Management of operations related to order modifications and returns
Not a trivial function! at all: directly inside Shopify you can cancel payments! return even partial sums without having to enter line database home banking but directly from the e-commerce site! modify or update orders . At each change! you can decide to activate automatic alerts to the user with automatic emails.
Automatic notifications
Beyond the automatic marketing emails for recovering lost carts! for example (which is no small thing)! Shopify was born with a series of notifications in Italian and English to communicate to the customer the various steps of order management ! from taking charge to shipping! from registration on the site to successful (or unsuccessful) payment.
You won’t have to create or write watch how the best work anything! they are already ready and are activated automatically! via email or SMS (costs included in the Shopify fee). And you can of course customize them as you like.
Not just pros: the “cons” of Shopify
Of course! there is not only good news! but also some disadvantages in adopting Shopify! which in my opinion are largely counterbalanced by its “pros” (after all! any tool has “pros” and “cons”). Let’s see the disadvantages:
- The URLs of the pages are not very customizable: it is not possible to do a complete URL rewriting and when switching from language to language! some parts of the URLs are not translatable. Therefore you will have URLs in a foreign language with portions of text in Italian and URLs in Italian with portions of text in English . So for
- For certain functions! you often have to rely on Apps. This would not be a problem! beyond a certain limit! but Apps are in the vast majority of cases paid . Furthermore! unlike what happens in WordPress! the variety of available Apps is more limited.
- Chapter translations for multilingual esperanto leads sites: the situation is very hybrid! since Shopify is proposing a solution for translations with obvious limitations! which allows you to translate (automatically and also manually) some standard areas of the e-commerce! such as the cart! but for all the translations of the graphic theme or texts you will write! you will have to use an App (mostly paid). Among those that are essentially free! I would point out Translation Lab. It is anything but perfect! but it does the job and has excellent support!
