Beauty and lifestyle influencer Dolly Chawla partnered with Daniel Wellington! a fashion brand! to promote its watches. For this campaign! Daniel Wellington asked its many influencers to use the same hashtag in their posts.
Working with multiple influencers in various niches and using the same hashtag was a great strategy for driving awareness and interest in the luxury watch brand. The brand can now get in front of multiple audiences.
Pro tip: A diverse group of influencers can help you reach multiple communities that may be interested in your products.
4. Becky Hillyard x Saks Fifth Avenue
Blogger Becky Hillyard collaborated oman telegram data with Saks Fifth Avenue to show her followers outfit inspiration from the brand. Hillyard has over a million followers on Instagram! making her channel an excellent marketing resource for Saks. Hillyard used her DMs to share direct links with her followers! which engaged her audience and drove traffic to Saks.
I appreciate bloggers who take their partnerships off social media and onto their websites. Becky also partnered with Saks to create brand awareness on her blog! which helped attract a larger audience for the brand.
What I like: I love the direct interaction between Hillyard and her audience. This is a great way to get products in front of consumers! all from a trusted style guide.
5. Anna Shields X Masterclass
Parenting Influencer Anna Shields promoted the learning platform MasterClass to her audience. The key here? The class she chose to promote. The course! taught by James Clear! teaches students how to build better habits to improve their lives. As you can see in the comments! that topic resonated with parents in her audience.
Shield’s partnership with MasterClass is an invitation for her followers to build similar! life-changing routines. I don’t think it’s too hard to imagine! but if 10!000 of Shields’s followers are interested in her story! the website could greatly benefit from dropping their branded content on her TikTok.
Make Content Seeding Work for You
My vegetable garden thrives every year why is process control necessary? because of a combination of my work! the right soil! and favorable weather conditions. I’ve found the same to be true for content seeding. A perfect content seeding strategy is built from brands finding the right partners! a great platform! and a favorable product or service to promote.
You don’t have to invest huge amounts of united kingdom cell number money into content seeding. Choosing micro-influencers! guest bloggers! and podcast interviews are also more cost-effective ways of content seeding.
