In recent years there is a CMS for online sales that is gaining attention! market share ( +400% in the first 6 months of 2020! in Italy ) and numerous customers: we are talking about Shopify . But how does Shopify work? Is it easy to sell with Shopify and build a site with this system?
Shopify is a powerful and intuitive tool ! which offers a potentiallysuitable for both the novice approaching e-commerce for the first time and the structured companywhich requires a sufficiently customizable and mature tool along several aspects! from the User Experience to the check-out and shipping system.
We too have personally experimented with Shopify on several occasions! facing and resolving quite a few doubts typical of those venturing into the complex reality of e-commerce for the first time.
Let’s see them in this article! which aims to be a sort of vademecum to be updated over time.
How Shopify Works: Pros and Cons of Adopting It for Your Ecommerce Business
Shopify Payments is one of Shopify’s main strengths: it is nothing more than the checkout! that is! the payment system made available bc data indonesia by Shopify ! which already interfaces with all the most popular and less popular payment cards. It even already includes the possibility of paying with Apple Pay! Android Pay! Amazon Pay! in addition to PayPal.
Its strength is due to several factors:
- you don’t have to configure / develop the checkout (or cart)! which with other management systems like WooCommerce for WordPress you necessarily have to do (and you can’t improvise if you’re not a web developer).
- Shopify Payments offers a great user experience for your store buyers: it is fast! distraction-free! secure! and gives users confidence. These features are even more enhanced on the mobile side . In short! it is very reliable.
- To activate it! simply enter some 4 basic concepts to start from personal information / information about your company and where you want to receive payments (the IBAN). Once you have entered that information! just save and you can already start receiving payments online.
Automatic communications and user persuasion
Shopify is pretty well set up to persuade the user . How? Beyond Shopify Payments – Shopify’s native checkout system that we just talked about – on Shopify there are numerous possibilities for dialogue and recontacting users: in addition to the classic automatic emails and SMS confirming the various payment and order management phases! we find the possibility of setting up remarketing emails to recover users’ abandoned carts.
This is a very effective action to recover esperanto leads undecided users! with results of around 15-20% of carts recovered ! at least in our experience.
To fully manage the possibility of creating such automations!
The Shopify Apps we talk about at the bottom of the page! as we know! are in most cases paid! but there are largely free solutions.
OmniSend Email Marketing! for example! is an App that offers 15!000 free emails per month. This is a figure that is more than sufficient for the vast majority of e-commerce businesses that are taking their first steps online.
Let’s remember one thing: E-Mail Marketing is often overlooked! to the detriment of Social Media Marketing for example. Yet E -Mail Marketing for E-commerce is one of the most effective actions that can be implemented in terms of new sales concluded.
