This is a service included that is not at all trivial! that Spotify makes available with professional speakers. It is possible to choose the tone of voice and also the type of voice (male! female! young! more mature! etc.)! the background music and of course the text that will be spoken! even in languages other than Italian.
In addition to this! it will be possible to upload a fixed banner or a video ! identify a call to action and a landing URL for users who click! as well as obviously the name of the brand that created the promotional message and a “ tagline ”! that is! a sort of “payoff”.
The audio message will be produced in approximately 48 hours and can be approved or modified based on the advertiser’s requests.
As mentioned! the platform is in the testing phase! so there are continuous evolutions and new features for advertisers. Very soon it will be possible to implement different creatives for a single campaign.
Targeting in Spotify Ads
The choice of targeting is very interesting. You can make a choice based on interests (musical and otherwise) thatleverages first and third bc data china party user data! or “ real time ” associated with a specific listening moment.
Let me give you an example . If I choose Real Time! it is possible to decide to show an ad to people who are listening to a specific playlist at that moment (e.g. Playlist Aperitivo Time ). Only they! therefore! will listen to/see the ad.
Or – and here I move on to the campaign for interests – show the ad to people who are usually interested in something specific! for example the aperitif and everything that is potentially attached and connected. It is sufficient! therefore! that these people have listened to the Aperitif Playlist even just once or that they have shown such interest during their navigation! either with Spotify’s own data (first party) or with data that Spotify accesses (third party).
When preparing the advertising campaign! Spotify already suggests a hypothetical coverage (the reach)! an estimate of the frequency of the ad and the ads actually served ! in absolute value.
A figure that emerges from the first experiments in terms of CPM (Cost per thousand impressions) is €0.0057 ! therefore a cost that is certainly interesting and competitive. The same consideration made for the CTR applies: this figure b2b marketing in anti-conference mode should only be taken as a rough reference! each campaign will have its results dependent on N variables.
How to open an account on Spotify Ad Studio
Let’s get down to practical things . To proceed with opening an account on Ad Studio it takes about 2/3 days today ! between one phase and the other. As already widely said! the Ad Studio platform is the equivalent of Facebook Ads! to be clear! that is! the online platform with which to prepare your own advertisements!
Ad Studio is currently in beta testing in Italy (and will presumably be until early 2021)! so to register you need to follow a multi-step esperanto leads guided procedure. In fact! you need to:
- You need to have the contact of a Spotify representative who can approve your registration ; this person will need to know:
- the username assigned to you! which is usually an alphanumeric code. On desktop! you can find it by clicking Settings>View Account>Username . On mobile! it’s Settings>Account>Username .
- Company data for invoicing: company name! VAT number (mandatory)! registered office of the company! email to which invoices are to be sent! website! telephone number.
