Spotify is revolutionary : it has certainly revolutionized the way we listen to music, but the topic we want to address today is Spotify as a new promotion channel , as an advertising platform to reach rather specific user targets. In short: today we are talking aboutHow to advertise on Spotify.
Let’s crunch some numbers first.
Around 300 million monthly active users (half of whom log into Spotify every day).
25 hours of music spent per month, on average, for each user.
Around $7 billion in revenue per year (2019), coming from premium accounts and advertising.
In Italy, however, to date (November 2020) there are almost 11 million registered users, 80% of whom have a free account.Spotify dominates the music streaming portal rankings, clearly detaching itself from Apple’s iTunes, and gradually all the others, both in terms of market share and revenue.
Spotify Advertising: Methods, Formats, Targeting, Creativity
At the time of writing, there are 3 ways to make a promotional message appear on Spotify: we will mention them and then we will look bc data brazil at the “self” mode, i.e. Ad Studio , with which you can independently set up your own advertising on Spotify and manage it.
Top 3 Ways to Advertise on Spotify
- Reservation : a “premium” advertising for those with high budgets who want to share a brief with Spotify. The minimum budget to access this mode is €12,500.
- Programmatic Ads : in this case we “exit Spotify”, using programmatic purchasing software such as AdForm, to cite a famous example. In practice, you occupy advertising spaces in Spotify made available and “mediated” by third-party advertising tools.
- Ad Studio , precisely, that is the new feature that is the subject of this article, with which you can create your own messages through a guided procedure for choosing formats, ads, and targeting. To activate an advertising experience setting or managing budgets campaign on Ad Studioa minimum budget of €250 is required(regardless of the length of the campaign).
Spotify Ads General Features via Ad Studio
Now that we have understood the minimum budget needed to activate a campaign, let’s move on to the general features of Ad Studio. In the campaign settings, we have several choices, typical of the various Ads Social platforms:
- You can also advertise to users in various European and non-European countries who are registered with Spotify.
- You choose the budget to spend cuba leads in a pre-established period of time.
- You choose the demographic characteristics of the user target to reach (e.g. age, gender, area, etc.).
Once the campaign has been activated, it will still be possible to stop it at any time and pay the actual cost paid. The advertiser will also have access to a real-time report that tracks the results of the campaign in terms of impressions and clicks.
