Pinterest ! unlike other social networks! is not very focused on creating communities around a brand. Pinterest offers a platform for sharing content! scouting ideas! products! images! becoming a natural area for research and inspiration in terms of shopping. In Italy! there are currently about 15 million active users! who spend an average of one hour a month online.
Pinterest! like Instagram Shopping! offers any account the ability to tag products in posts! which on this platform are called “pins.”
Users can view! thanks to tags! the products for sale. As currently happens on Instagram and Facebook! the purchase necessarily takes place on the external e-commerce site linked by the Pinterest channel manager.
To get noticed among the different pins it is important to describe the product itself with great attention to detail and care! through the description ! and of course focus on the quality of the images published in the pin. The photos highlight the characteristics of the product. The copy! on the other hand! conveys information and offers additional calls to action for purchase.
For a good product pin it is important to add the price! the link to the product sheet! the description and – if necessary – the geolocation of the product.
To optimize the management of your Pinterest account! it is advisable to create a business account and monitor the Analytics section! to view the user satisfaction index and observe the metrics of the various pins.
Sell with WhatsApp Business
WhatsApp ! a well-known messaging application! is used daily by approximately 1.3 billion people worldwide. Since 2018! the Whatsapp Business service has also been active ! used exclusively by commercial activities.
While Whatsapp Messenger is used vk database privately and personally! Whatsapp Business allows you to activate some more features and allows you to connect directly with a landline number. In both modes! you can chat! see and share statuses and make phone calls.
As mentioned! the Business account offers a few more options: you can write preset messages! create labels to categorize conversations! and monitor statistics.
The main advantage of using it is that you can manage orders that may arrive via WhatsApp from users in a more organized way! and establish direct relationships even with less technologically savvy customers who are not present on social networks.
There is also the possibility of viewing the product (or service) catalog and managing orders and customers in a more organized way directly via chat! compared to the more basic standard WhatsApp account.
A disadvantage in my opinion detectable in managing a commercial activity via Whatsapp Business is that the customer cannot interface how do customers decide? with the company directly by searching for the company name on WhatsApp! it is necessary to have the telephone number associated with the WhatsApp Business account.
To overcome this inefficiency of the app! you can take advantage of the various plugins and chat widgets to insert into your website. This is! in fact! a button that appears on the site and integrates with various contact systems (Facebook Messenger! Whatsapp! Email) between the consumer and the small business.
Learn how to set up a WhatsApp Business strategy: www.bee-social.it/whatsapp-business-social/
Selling through TikTok: partnerships with Teespring and Shopify
TikTok is the app of the moment! with its captivating features and communication methods more suited to teenagers. In addition to the possibility of creating fun video content! tiktokers will be able to sell merchandising to their followers thanks to.
Additionally! thanks to its partnership cuba leads with Shopify! TikTok offers an additional social commerce feature! similar to that adopted by other social networks.
In short! it is possible to implement advertising campaigns on TikTok directly from your Shopify e-commerce ! having previously installed the TikTok App from the Shopify app store.
By doing so! Shopify merchants can use the TikTok for Business Ads Manager features to create promoted videos with tagged products that link to their Shopify store. The feature is currently only available in the US! but is expected to roll out to Europe and Asia in 2021.
