Sales in physical stores are currently down – not only because of the pandemic, but it is a trend that has been ongoing year after year. Customers are consequently buying more and more online . Not only directly on e-commerce sites, but also by taking advantage of the great power of Social Networks.Have you ever heard of Social Commerce?
If you have a small or medium business, it may be time to sell with social networks . Read this guide and discover how to structure your sales through Social Media!
What is Social Commerce?
Social commerce is the ability for a company to promote and sell products directly on social networks . This new form of electronic loan database commerce facilitates interaction between customers and companies and transforms social networks into commercial intermediaries.
Each social network offers different tools and features to promote and sell products online.
Furthermore, consumers are more influenced in their purchasing habits. Just think of the Facebook Pixel , a snippet of javascript code that tracks the path taken by visitors to a website (anonymously) . Through the information collected, the pixel optimizes ads and allows for retargeting campaigns, reaching all users who have already visited a page, but have not yet made a purchase, for example.
Taking for granted the importance for a what training should a social media manager have? company to be present on social networks , we must evaluate the real advantages of activating Social Commerce tools.
First of all: the daily use of social media by users. Facebook, Instagram, Pinterest, TikTok and Whatsapp are the most used channels in this period. A company that frequents these platforms therefore has a greater chance of making itself known and – if it has valid products for the user target reached – of finalizing the sale. Source: Google Trends
From the Google Trends graph linked above, you can see how the level of use and research of social networks is almost constantly growing over time .
It is also advantageous for a company to invest in social media, because it is possible to create promotional campaigns to cuba leads a specific audience, which is really of interest . Furthermore, setting up a social commerce strategy also encourages less technological users to get in touch with brands and make online purchases.
In summary, selling online through social networks can be advantageous for:
- Increase the number of customer interactions
- Strengthen the customer-company relationship
- Monitor the progress of online visits, the rate of engagement and views of published posts, thus having precise feedback on the shared contents.
