These emails are personalized based. On the information you have about a contact. For example, they can be sent automatically. In response to a specific contact activity. Such as making a purchase or subscribing to a newsletter.
The great thing about automated emails. Is that no one needs to be physically present to hit “send.”
you can create and define the sequence. Of emails that will be sent directly to your recipients. In response to your predefined “trigger” conditions.
There are two types of automated emails:
Transactional emails, as their name suggests, are sent after a transaction. These are, for example, booking confirmation emails, welcome emails when someone subscribes to your newsletter, or messages that are sent to reset a password.
Marketing automation emails: The content of these emails is determined by the recipient’s actions (or “trigger” activity). For example, automatically sending a whitepaper to a prospect who attended your webinar.
Automated emails can save you time and money
Now that you know more about the different spam database types of emails and their benefits for your business, it’s time to move on to the main points of email marketing.
If you don’t have an email marketing strategy in place, you could be losing sales opportunities and, therefore, money. It’s time to fix it, and we’ll explain how.
1. Use an email marketing solution
Step 1 of an effective email strategy is choosing an email marketing tool . In fact, it is essential to use software to send your emails for several reasons.
The first is that email sending platforms (like Brevo) allow you to ensure that your emails are delivered to your recipients and you can easily karen divina marketing director create campaigns without any design or programming skills. Other options (like Mailchimp) are useful for getting started, but their price increases as your contact list grows.
Email marketing software allows you to manage your email subscriptions (a legal obligation that we will discuss below), but also to design your emails easily. In just a few clicks, you can design an amazing email that motivates reading and meets your objectives.
Mass mailing programs also allow you to track statistics on your sent messages. You can see which emails are performing best and get more sms to data information about your audience such as open rate, click rate, and reactivity.
Last but not least, email marketing software saves you time! Sending emails one by one via Outlook or Gmail is risky, but also time-consuming and produces few results. After all, an open rate is high when your content is valuable. For this, having the right tools is essential.
