If there’s one thing we know for sure about social media! it’s that you can always expect to see thelaunch of new features! new types of content! and most importantly! new ways to engage your audience.
For example! one of YouTube’s latest features is “YouTube Shorts” (but there are also “Handles” – we talk about them in the margins in this article ).
Haven’t heard of them yet and don’t know what they are?
No problem! we’ll fix that right away! In this article! we’ll explain what YouTube Shorts are and how you can use them to kick-start your video content strategy.
Since vertical micro-videos have long proven to be particularly suited to capturing audience attention and engagement ! almost all social platforms that were not already natively using this type of format (as TikTok does) are trying to get a piece of the pie and ride the wave: Instagram at the top of the list! with Instagram Reels.
What are YouTube Shorts?
Even YouTube! notoriously specialized in vnpay database medium-long horizontal videos! is trying to fill the gap by introducing the possibility of uploading vertical content of a few seconds or minutes : “Shorts” ! precisely.
And since many brands are orienting their video strategies towards the creation of short and vertical content! usable for example on TikTok! Instagram and Facebook! this new feature brought to the table by YouTube gives creators the opportunity to engage subscribers and subscribers in an even more varied and effective way.
To understand how they are made! here is an example of YouTube Shorts : click on the video to start it!
To see more! just go to YouTube and! if you’re on a computer! click the “Shorts” icon at the top left! under Home and Explore .
Not only that! the YouTube Shorts experience is immersive ! because the micro-videos cover the entire screen of the mobile device ! leaving the ability to develop content strategies as little space as possible for interactive buttons and captions.
In short! here too TikTok is a lesson!
How can brands benefit from YouTube Shorts?
Now that we’ve explained what YouTube Shorts are ! let’s understand why they represent a major turning point for the platform and see how they can be best used .
YouTube Shorts can be a great way for brands to further engage their audiences and increase brand awareness among their customers.
Furthermore! we must keep in mind that in addition to the70% of all YouTube watch time comes from mobile devices: Since YouTube Shorts is a mobile-first feature ! you could potentially reach a much larger and more engaged audience through vertical micro-videos than you would by continuing to publish only long-form horizontal content.
Since YouTube Shorts was released in July european leads 2021! the feature has reached and surpassed 15 billion average daily views – users are literally loving and continuously scrolling through these YouTube “short films”.
They are already used to doing it elsewhere! for example on TikTok or in Instagram Reels! why shouldn’t they do it on YouTube! the video platform par excellence?
If your brand already has a presence on YouTube with its own content strategy! you should definitely consider uploading some vertical micro-videos as “Shorts”.
