Being a social media team of one can be overwhelming. How can you provide support?
If you say, “must be available to work nights and weekends,” can you identify other team members who can help break up the work?
If you want your new hire to build out Reels and TikTok content, can you provide a budget for visual production?
5. Identify the resources you have to support the role
Can you expedite content publishing and reporting with a social media management tool?
A tool like Sprout makes publishing posts and finding optimal posting times easy, and even aids content discovery with an RSS feed.
A screenshot of the weekly calendar view in Sprout Social’s publishing tool.
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Think of ways you can provide support to this new hire and outline what those resources look norway phone number data like in your job description. This will require cross-team collaboration within marketing and beyond, so lay the groundwork for this support before you post your open role.
6. Include the serious elements of the job, as well as the fun
When a brand goes viral for the wrong reasons or gets slammed with online hate, it’s the social media manager who’ll be on digital crisis control duty.
Treading through negative comments and trolls can be dangerous territory. You want someone who can free social media marketing training and resources navigate turbulent comment sections, proactively identify negative posts your brand is tagged in and know when and how to respond…and when not to.
Focusing only on the creative
7. Show your commitment to diversity, equity and inclusion (DEI)
Data shows that 42% of all workers would reject a job offer if the company was not diverse or didn’t have goals for improving diversity.
If DEI is a core value for your company
make that commitment clear in your job descriptions.
If you talk the talk, be transparent about phone number germany how you’re walking the walk and the actions you’re taking to be more inclusive. At Sprout, we include a report highlighting our DEI efforts so far.
screenshot of the equal opportunity employer section of sprout’s job descriptions.
Don’t let perfection scare you away. You don’t have to be perfect to show that you are actively evolving.
