Social media management employee training for new and seasoned employees
Using online courses and resources can help you onboard new team members and empower seasoned ones. You can also use them to educate employees outside of marketing on the importance of social and maybe even empower them to help out—think, monitoring backup when you go on vacation.
Here are a few resources to use in your onboarding and training process.
23. Use Canva to Create Social Media Visuals for Business (Coursera)
Level: Beginner
Type: Hands-on tutorial
Whether you’re making cover images for your social channels or you need a template for a luxembourg phone number data regular employee spotlight series, Canva is the go-to tool. Train your team—or yourself—to use Canva in this interactive Coursera project course.
A screenshot of the Coursera course, Use Canva to Create Social Media Visuals for Business, where you can see that the course has a rating of four point five out of five stars.
24. Shine with Natasha
Level: All levels
Type: Creator to follow
Social media is constantly shifting, and it’s all too easy for the well of ideas to run dry. The Shine with Natasha Instagram account is a great place to keep up what is email marketing how it is done and its characteristics with changing Instagram trends, new features and for content creation tips. She also has a paid Reels storytelling course that goes more in depth.
A screenshot of the creator Shine with Natasha on the landing page of her paid course.
25. Paid + Organic Social Media Analytics Template (Sprout Social)
Level: Beginner – intermediate
Type: Spreadsheet
Less of a training resource and more of a streamlining resource, our customizable analytics spreadsheet makes gathering data.
from your paid and organic campaigns quick and easy. Use this for yourself, or as a tool for new team members to use as they adjust to pulling the numbers.
Screenshot of the Paid tab of the european leads Sprout Social template, Paid versus Organic Social Media Analytics Monthly Tracker
26. Social Media Copywriting Masterclass (Skillshare)
Level: Beginner
Type: Course
Every social media platform
will have different copy needs. A quick crash course on writing copy for each of your channels is a great way to prepare new team members to create a variety of posts.
27. Social media platforms themselves
Level: All
Type: Blogs and websites
who may not be acquainted with advertising or business use cases on each platform. Here are a few:
Twitter Flight School
Pinterest for Business
Advertising on Facebook.
Instagram for business
TikTok for business (you’ll need to sign up for an advertiser account)
28. Sprout Social Learning Portal
Level: All Sprout users
Type: Courses + certification
