On the surface, a Google Analytics certification just looks good. Understanding how to use this tool is an important skill if you want to grow as a marketer. But on a deeper level, using Google Analytics can help you prove the business impact and ROI of social media and understand which of your social channels drive the most traffic, conversions and more.
Google Analytics is going through a transition
you can prepare for the next phase with Google’s Skillshop courses.
A screenshot of Google Analytics academy’s landing page and a few courses it offers, including lebanon phone number data Google Analytics for Beginners and Advanced Google Analytics
15. Creating a Social Media Report (Sprout Social)
Level: Beginner – intermediate
Type: Toolkit
Data means nothing without context. Use our social media report toolkit to learn how to tell a story with your data, and how to present it in a way that makes sense—to your team, manager and senior leaders.
Additional resources:
Resource: Social metrics map
Level: Beginner – intermediate
Type: Guidebook
There’s more to optimizing your social media accessibility than adding captions to videos. The Accessible Social website and guidebook walks you it is always much better through all of the accessibility best practices you need to know.
A screenshot of the Accessible Social Guidebook’s download page where you can buy the book, or download a PDF.
17. Social Media Audit Template (Sprout Social)
Level: Beginner – intermediate
Type: Template
Conducting a social media audit is a key way to assess your current strategy, or to start a fresh one. Creating a template to gather all of your findings is half the time-consuming .
battle—use our free template to do an in-depth social media european leads audit in less time.
A screenshot of the Summary tab in the Sprout Social Media Audit Template
Paid social media marketing training and resources
18. Marketing Tools: Social Media (LinkedIn Learning)
Level: Beginner
Type: Course + certification
Price (at the time of writing): $34.99
19. Social Media Marketing: Content Batching and Repurposing (LinkedIn Learning)
Level: Beginner
Type: Course + certificate
Price (at the time of writing): Requires a LinkedIn.
Learning subscription, which is free for one month then $26.99/month
