Direct contact with customers (direct messages to inbox)
It allows you to build a community of subscribers with high engagement
It adapts to all types of companies: ecommerce, physical stores, etc.
Easily combines with marketing automation (for example, you can schedule campaigns)
It is a direct channel with your target audience
- Generate traffic on other channels, such as social networks
- It is an easy-to-use and intuitive digital marketing channel.
- Allows sharing promotional content
- Assists in the purchasing process (abandoned cart, confirms orders)
In this guide, we explain everything you need to know, in a simple way, to carry out your email marketing strategy: what its objectives are, where to start, the different types of emails to send and the different aspects to take into account.
Why use email marketing in your strategy?
Email is not new, on the contrary, it is one of the first digital media (and digital marketing channel) to appear. But far from being obsolete, email marketing is still relevant.
Email marketing, with the right tools, offers you advantages such as direct contact with subscribers, being more present in the purchasing process (confirming an order, abandoned cart, etc.) and, in addition, measuring your results.
This allows you to get better results, as you can measure the impact of your email campaigns.
Advantages of using email marketing in your business
When used properly, the conversion rate of an rich people database email campaign is much higher than that of social networks, which is why it is one of the favorite tools of marketing experts.
Email can be your ally at every stage of the customer relationship: attraction, lead nurturing, prospecting, conversion and loyalty generation.
Furthermore, it is considered one of the most profitable channels in online marketing, but it is necessary to have a clear, concise content strategy that provides value.
Allows direct communication
Email marketing also offers the opportunity to alan ovenden director of operations and it speak directly to your audience (i.e. your subscribers) and offer them valuable content, creating a connection that gives a feeling of distinction and preference to the recipient.
Keep in mind that when you use personalized information based on your customer profile, your closing (conversion) percentage will be even higher.
Promote cross-selling or promote upselling
For example, you can send a monthly newsletter to let your customers know about other products, promote the upgrade of a plan or the purchase of add-ons.
The customer does not always have in mind the be numbers entire range of products that you have, and an email can be the ideal tool to remind or make known the products that you offer.
