Email is one of the most important communication channels between companies and their potential customers. With an opening rate of 60% on mobile devices , email remains the digital channel that generates the highest average return on investment. The most effective email marketing campaigns combine promotional content with other more informative or educational messages.
Email marketing platforms allow you to segment your audience in order to send the most personalized emails possible. Some of the messages in an email marketing campaign can be mass mailings, but you can also automate personalized mailings such as a welcome message or a birthday message. The goal of an effective email marketing campaign is to build a relationship with the recipient.
Social media campaign
The social networks most used by your target audience have a lot of potential to generate awareness around your brand. Users spend an average of about 30 minutes a day on Facebook and Instagram, so these platforms or similar ones are a good opportunity to generate recurring impulses in consumers. They connect and encounter your content every so often. In this way, you can gradually build a solid perception of your brand.
Social media marketing actions include chinese overseas australia database publishing organic content and sometimes paid ads. A good social media campaign is based on a content marketing strategy that is quality and relevant to the audience. In addition, social media complements conversational marketing campaigns very well. To add more impact to your campaigns, Brevo’s marketing tools or other alternatives such as Hubspot’s marketing tools may be what you are looking for to help you manage content, automate tasks and measure results easily.
Conversational marketing campaign
These marketing campaigns are characterized by two-way communication. They seek to generate personal contact with the customer, giving them the opportunity to ask their questions directly to the organization. They can also serve to offer personalized recommendations to the user or guide them closely through the purchasing process.
Virtual conversations can take place karen divina marketing director via web chat, WhatsApp, social media messaging, email, etc. Additionally, conversational marketing campaigns also include phone calls and physical contact. All interactions contribute to building awareness around your brand.
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Public relations campaign
Public relations encompasses all actions be numbers to manage the public image of a brand in the eyes of the public. They include relations with the media, other organisations, influential personalities and the general public. These are relationships that a company must manage as part of its marketing campaigns, as they have a direct impact on brand perception.
