Renfe is the Spanish railway company that has operated as a monopoly for 80 years. Since 2021, two other rail passenger transport companies have been operating in Spain: OUIGO and Iryo. Renfe welcomed them with the “Train Game” marketing campaign, which included commercials but also marketing actions on social media.
Time to create your marketing campaign
The best marketing campaigns can be summed up in two words: being remembered. To achieve this, thorough planning is necessary. The impacts must be as varied as possible, repeated over time and include different communication channels.
Brevo provides you with some of the resources you need to spread these campaigns in the digital field, such as email marketing and real-time conversations . This article is intended to serve as a dose of inspiration, along with many other stimuli from your daily life that you can pay attention to. Now, it’s time to define your target audience and the best ways to make an impact on them.
From this data, the AI tool generates its own content briefs . The Frase.io editor takes the results of the top 20 search results for the chosen keyword and, based on them, generates a list of suggested headings, links you can include, etc. There is also the possibility of generating complete articles automatically , which can then be further optimized with human intervention.
Frase.io’s pricing depends on the number of chinese overseas africa database users and the volume of articles produced per month, starting at $14.99 per month. Frase.io is currently available in eight languages, including English and Spanish.
OpenAI
OpenAI is an American artificial intelligence development company founded in 2005 that created the GPT-3 language processing model. Its most popular application is ChatGPT , which has a free version and already has more than 100 million users. With its agile responses, ChatGPT has gained great popularity in the creation of different types of content, such as marketing texts, based on simple and intuitive instructions. ChatGPT can generate content for blog articles, social media posts, promotional video scripts, etc.
DALL-E : Generates images from textual descriptions.
While ChatGPT can be a good inspiration, human optimization of the texts is always recommended. If the content provided contains factual data, it is important to note that the information in the free version of ChatGPT has not been updated after September 2021 .
In addition to ChatGPT, OpenAI offers a paid API . This API is an application programming interface (API) and does not have its own kevin gentzel cro platform, but connects to other applications such as a web content management system via plugins. The OpenAI API can be used, for example, to implement a chatbot on your website. Access to the API code is paid for with tokens , which depend on the volume of text generated.
Other AI applications available with the OpenAI API include:
- Codex – Automatically write source be numbers code for developers.
- Whisper : Transcribes audio speech as text and translates speech from other languages into English.
