Automated emails can save you time and money.
These emails are personalized based. On the information you have. About a contact. For example, they can be sent. Automatically in response to a specific. Contact activity, such as making a purchase or. Subscribing to a newsletter.
The great thing about automated. Emails is that no one needs to be. Physically present to hit “send.”
you can create and define the sequence. Of emails that will be sent directly. To your recipients in response to your. Predefined “trigger” conditions.
There are two types of automated emails:
- Transactional emails, as their name suggests, are sent after a transaction. These are, for example, booking confirmation job seekers database emails, welcome emails when someone subscribes to your newsletter, or messages sent to reset a password.
- Marketing automation emails: The content of these emails is determined by the recipient’s actions (or “trigger” activity). For example, automatically sending a whitepaper to a prospect who attended your webinar.
Automated emails
Now that you know more about the different types of emails and their benefits for your business, it’s time to move on to the main points of email marketing.
If you don’t have an email marketing strategy in place, you could be losing sales opportunities and, therefore, money. It’s time to fix it, and we’ll explain how.
1. Use an email marketing solution
Step 1 of an effective email strategy is choosing an email marketing tool . In fact, it is essential to use software to send your emails for several reasons.
The first is that email sending platforms (like Brevo) allow you to ensure that your emails are delivered to your recipients and you can easily create campaigns without any design or programming skills. Other options (like Mailchimp) are useful for getting started, but their price increases as your contact list grows.
Email marketing software allows you to manage your email subscriptions (a legal obligation that we will discuss below), but also to design your eric middleton ceo and managing partner emails easily. In just a few clicks, you can design an amazing email that will motivate readers and meet your objectives.
Mass mailing programs also allow you to track statistics on your sent messages. You can see which emails are performing best and get more information about your audience such as open rate, click rate, and reactivity.
Last but not least, email marketing software saves you time! Sending emails one by one via Outlook or Gmail is risky, but also time-consuming and be numbers roduces few results. After all, an open rate is high when your content is valuable. For this, having the right tools is essential.
And most importantly, you can measure the results!
Depending on the platform you use, recipient behavior is monitored in real time, allowing you to evaluate the results of your campaigns in minutes.
