Getting more traffic to your website from organic search can be done in three ways. You can either: Rank higher for existing keywords. Rank for more keywords. Get more clicks. The SEO techniques below all help you do one or more of those things. 1. Spy on your competitors’ content topics to get new ideas Competition makes life harder, but your competitors can also be a source of topic ideas. To find your competitors’ most trafficked pages, you can use the Top pages report in Ahrefs’ Site Explorer. For example, if we plug a competitor into Ahrefs, we see its guide to Magento SEO gets a fair amount of search traffic.
2. Prioritize low-difficulty topics to fast-track progress
It’s worth prioritizing low-difficulty topics if your site is new because you may struggle to rank for competitive topics early on. You can find these with a keyword research tool like Ahrefs’ Keywords Explorer. Just search for keyword ideas, then filter for those with low Keyword Difficulty (KD) scores. Matching terms report results, via Ahrefs’ Keywords Explorer If you want to find keywords that are not only industry email list low KD but also have a website with a certain DR ranking in that keyword’s SERP, then you can use the “Lowest DR” filter. In the example below, I’ve entered a DR of up to 10 appearing in the top five.
3. Refresh old content to stay relevant on the SERPs
Old content needs updating periodically because rankings don’t last forever, especially if you’re targeting time-sensitive topics. For example, here’s the estimated organic traffic to our list of top Google searches over time. Line graph showing organic traffic dips and spikes of an Ahrefs article Each dip occurred when the EE Leads content lost its freshness. Searchers wanted an up-to-date list of the top Google searches, but ours was old. That’s why rankings tanked. Each spike occurred when we updated the content. You can find pages on your site that may be due for a refresh in Site Explorer. Here’s what to do: Plug in your site Go to the Top pages report
